Sales Development

Languages
English + Hindi
Batch Size
1-15
Duration
1 hours
Investment
$$$$$
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Course Contents

This training is to teach the best practices of doing inside (B2B) sales.

  1. Know the Company -
    • What products do they sell?
    • What sort of customers buy their products?
    • What need/problem do their products solve?
    • How long are they in this business?
    • Where are they based out of?
    • Read/Follow their brand pages on LinkedIn, Twitter & Facebook (Optional)
    • What PR activity have they done in the last 3 months?
  2. Know the customer (client) –
    • Who are the CXO level people in the company – CEO, CMO, Business Heads, Product & Channel managers?
    • Go through their LinkedIn profiles and check their career background. See if there are common connects with your company’s leadership teams.
    • Check on their social footprints on LinkedIn and Twitter
    • Search for the events/online interviews/lectures they attended and shared their views in the last 3 months.
  3. Know the Industry –
    • Who are the competitors of the company?
    • Who is the market leader in their space?
    • What is their product differentiator?
  4. Find out the pain point –
    • Search for all the company products listed on Amazon.
    • How many SKUs are listed there?
    • Search for non-availability of products on Amazon.
    • Search the internet to see if customers have ranted about anything online – Bad customer service, delay in product delivery, damaged products, wrong products, unavailability of the right size and feature about the product.
    • Are the products listed properly and easily discovered on Amazon?
    • Are the descriptions about the products listed good enough to describe the product?
    • Has the client listed all the SKUs on Amazon?
    • Are they advertising well about the products?
  5. Build your story –
    • After doing all the above build an attractive story to approach.
    • Make sure it is compelling enough to grab the attention of the person you are reaching out to. 1st via text on – LinkedIn, email, etc. It should be compelling, precise and short enough to make you earn a slot to talk to them via a call or get a meeting. \
    • During the call/meeting the pitch should be how can you address the pain points with your company.

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Instructor Profile

instructor_image

A marketing & digital industry professional with over 16 years of rich experience.

This course includes:

  • 100% Online Sessions
  • Instructor led
  • Customizable Syllabus
  • Customizable Schedule
  • Certificate of Completion
  • Training Recordings
  • Training Resources
  • Learner Assessment
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