Performance Marketing

Bengali + English + Hindi
8 hours
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Course Contents

  • Performance Marketing
  • Totem
  • NSM
  • Web Analytics

  1. Session 1: Discovery session: We'll discuss your current business model, marketing strategy, conversion performance and try to discover relevant/possible TOTEM and NSM. > Session Duration: 2 Hours
  2. Session 2: Importance of experiments: We'll discuss the correct method of doing meaningful and result-oriented experiments and mechanism to track performance > Session Duration: 2 Hours
  3. Session 3: Finding "AHA" moments: We'll explore your analytics and learn how to find "AHA" components. Will help you to identify metrics that matters and can drive exponential or high growth > Session Duration: 2 Hours
  4. Session 4: Finding hidden opportunities: We'll discuss how to find other unexplored avenues to generate results and ways to optimize those experiments > Session Duration: 2 Hours

Note: We'll analyze your Google Analytics, Search Console, Marketplace Dashboards, Social Media Reporting Dashboard to help you to understand the process to optimize the performance. We'll also introduce you to new tools or products with "How to use" training to help you with the journey!

Instructor Profile


Google certified digital marketer and UIUX expert with over 10 years experience in working with eCommerce, media, and edu-tech industries.

This course includes:

  • 100% Online Sessions
  • Instructor led
  • Customizable Syllabus
  • Customizable Schedule
  • Certificate of Completion
  • Training Recordings
  • Training Resources
  • Learner Assessment
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