Meta Marketing (Facebook) - 8 hours
» Facebook's different option for increasing engagement
» Introduction to Facebook ads
» Facebook ads manager
» Targeting ads on Facebook
» Facebook ads campaign
» Various types of Facebook ads audience
» Spying competitor’s Facebook ads
» Creating and setting up FB lead generation ad
» Facebook pixel (Retargeting)
» Facebook Algorithm
» Facebook audience insights
» The custom audience and lookalike audience for FB ads
» Seeing ads overall reach
» Facebook ads optimization
» Creating Facebook ads reports
» Setting up automated rules in FB ads
» A/B testing
» Promoting products and services via FB ads

Instagram Marketing - 5 hours
» Instagram's different option for increasing engagement
» Introduction to Instagram ads
» Types of Insta accounts
» Best time to upload posts on Instagram
» Instagram algorithm
» Instagram account CTA for Instagram marketing
» Including CTA in IG posts
» what is explore feed and how to use it
» What are primary and secondary messages
» How to write an optimized bio
» How to write an effective post caption
» Why are Instagram stories necessary for ads
» What are key elements in Instagram content
» Is IGTV engaging
» How to set Instagram feed and resolutions
» How to run Instagram ads
» How to get reach on Insta
» What is the role of mentioning in Instagram
» Content stacking in Instagram
» What is the role of shoutouts, and why do new businesses need them
» How to run Instagram ads
» How to get reach on Insta
» What is the role of mentioning in Instagram
» Content stacking in Instagram
» What is the role of shoutouts, and why do new businesses need them