Public relations are a set of techniques and strategies related to managing information about an individual to the public. It is concerned with managing better and good relations with all the people around them.

Effective communication is a soft-skill that is in high demand all around the world. It is a two-way pervasive process of exchanging information and reaching mutual understanding via verbal or non-verbal means. It is the backbone of public relations, and ensures that a message reaches the audience in its correct and desired form. Communication is incomplete if the recipients are not aware as to what the sender intends to speak.

Public speaking skills are useful in every area of life, from personal to professional. From being able to discuss your ideas with your friends, to addressing important information at a company-wide meeting, effective communication proves to be a crucial skill in our lives.

Public speaking is a vital skill to have and hone. We utilize these skills when we speak to co-workers, employees, clients, and maybe even big audiences. Having the ability to deliver your message confidently and effectively can have an enormous impact in your professional life and success in your industry.

After completion of the program the learner would be able to:

• Discuss key aspects of communication
• To describe elements of vocal communication
  
• To analyse communication barriers
  
• To discuss key aspects of questions and related techniques
  
• Identify positive and negative body language and its impact on themselves and others.
  
• Explain the meaning of body language.
  
• Differentiate the various dimensions of body language.
  
• Discuss cultural differences in body language.
  
• Analyze the importance and power of good non-verbal communication.
  
• Manage their body language appropriately.
  
• Recommend the benefits of positive body language
• Identify ego states and its characteristics
  
• Explain what is transaction
  
• Differentiate various types of transaction
  
• Apply the concept of okayness for success
  
• Compare types of strokes and its effectiveness in everyday life
  
• Recognize effective and ineffective modes of transaction
  
• Summarize life positions and its behavioural attributes
  
• Analyse ideal life position
  
• Use transaction analysis for effective communication