1. Need, use & benefits of Web Analytics
2. Key Basic Concepts & Terms
3. Account setup
4. Account Structure
5. Analytics Code Implementation
   • Understanding its process & getting the code
   • Cross check implementation by developer
   • Try hands-on implementation on micro-site
6. Analytics User Management
7. Goal Setup
8. Taking a look through the Dashboard & getting overview of results from it
9. Learning reporting
   • Understanding available options
   • Creating saved reports
   • Automation options
   • Best practices
10. Using Audience Section:
    • Understanding your end user closely
    • Elements which define their engagement
    • Knowing user likes & dislikes
    • Key metrics to improve upon
11. Using Acquisition Section
    • Understand where your users come from
    • Leverage your spend & know what’s working better
    • Link different channels for getting required insights
    • Know which channel of acquisition engages the user more
    • Strategy for Advertising
12. Getting closer to user behaviour
    • Evaluate your user flow & behaviour on your website
    • Get site speed insights & how to improve it
    • Know what your user is looking for
    • Test & experiment for optimization
    • Know insights of your revenue generation through your content
13. Understand users who convert
    • Know the conversion cycle
    • Visualize where users leave & what is their metrics
    • Dig deeper with knowing all channels used & their multiplicity
    • Re-connect better with engagement metrics tracked for better results
14. Using Real Time reporting
    • Knowing performance at the moment
    • Taking advantage when running live campaigns
    • Tracking Effectively
15. Know about customized reports
    • Create something new yourself
    • Take experts help with their reports
16. Iteration & Analysis, Future Scope & Conclusion

Note: There would be a Q&A session, quizzes, guidelines for Google Analytics Certification & hands-on practice with Google’s website & on a micro site & any other client website, as part of the training.