Google Analytics

English + Hindi
6 hours
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Course Contents

A better understanding of Google Analytics with hands-on experience on different tools. A plethora of opportunities open up after learning Digital Marketing. For Freelancers, to Boost Sales or Generate Leads,  for Entrepreneurs.

  • How Google Analytics works
  • Overview of Google analytics structure
  • Importance of analytics insights
  • Importance of cookie tracking
  • Google Analytics Cookie Usage on Websites
  • Google Analytics account set up
  • Integration of analytics code in website
  • Importance of goals and conversions
  • How to set up goals for conversions?
  • Bounce Rate & Exit Rate Importance
  • Importance of funnels
  • Set up funnels in goals
  • Integrating AdWords and analytics account
  • Marketing Strategies via Google analytics
  • Introduction to Tag Manager
  • How to set up link tagging
  • Importance of filters and segments
  • Monitoring traffic sources & behavior
  • Web Analytics Reports


Instructor Profile


Digital Marketing Trainer & Consultant. Skilled in Search Engine Optimization (SEO), Google Adwords/Ads, Email Marketing, Social Media Marketing and Affiliate Marketing.

This course includes:

  • 100% Online Sessions
  • Instructor led
  • Customizable Syllabus
  • Customizable Schedule
  • Certificate of Completion
  • Training Recordings
  • Training Resources
  • Learner Assessment
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