GA4 is a brand-new category of property created for the measurement of the future. To better understand the consumer journey, data is gathered from both the website and the app. utilises event-based data rather than session-based data. includes privacy protections including cookie-free measurement, behavioural modelling, and conversion optimisation.
In this course you will Understand how to do event based tracking using GA4 and GTM and also how to tailor the Google Analytics 4 account to fit custom business needs.
- Difference between Universal Analytics & Google Analytics 4
- Introduction to GA4
- Introduction to Google Tag Manager (GTM)
- Events in GA4
- Bounce Rate, Session Time and uniqueness
- Enhanced Measurement
- How to use UTM parameters
- User Properties and User ID Tracking
- Detailed overview, conversion Rate and Customisation
- How to evaluate traffic sources
- Landing Page and Keywords
- Goal Setup and Funnels
- Custom report in GA4 and Data Studio
Digital Marketing Trainer & Consultant. Skilled in Search Engine Optimization (SEO), Google Adwords/Ads, Email Marketing, Social Media Marketing and Affiliate Marketing.
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