Employer Branding using Podcasts to create unique brand IP
Having a strong Employer Branding is the definitive edge all companies aspire for today, which helps in multiple areas of work. A strong employer brand helps a company position themselves with a competitive edge against their competitors, attracts better talent and provide multiple benefits ranging from marketing, brand recall down to positioning the leadership as thought leaders overall improving the market positioning of the company as a brand.This course helps an organization or an individual learn the art of Podcasting, one of the most cost effective and successful methods of brand building and positioning used today. The course will take the participant through the lifecycle of a Podcast, from ideation to delivery of the first episode or a series of the Podcast as well. A benefit you would get nowhere else. The course is curated and conducted by one of India’s leading Business Podcasters - Bhargavi Swami of the successful Podcast show: People Who Matter. Gain expertise from the best on the new tool in your arsenal.