Branding
Knowledge, Empowerment, Success. These words define the StepUpwards brand. The predominant color blue captures this essence best. It is also seen as a symbol of confidence and instills the trust that the brand wants to establish with the community.
The inspiring logo is represented by a blue arrow pointing upwards. It showcases the growth and progress of every user of our platform - whether it is a corporation, institution, team, or instructor. The further the string is pulled, the higher and further the arrow flies. Similarly, the more enterprises and institutions invest in the workforce and their upskilling, the longer their leap will be.
